Our cats – the real bosses behind the scenes
Meet the four fluffy directors who inspired everything we do. These aren’t just pets – they’re the reason we started this journey. From late-night cuddles to dramatic vet visits, they’ve shaped the way we care for cats and pushed us to create better, easier ways to keep them healthy. Get to know the real decision-makers at the heart of our company.
MiuMiu – Chief Meow Officer (CMO)
MiuMiu ensures that our technical expert wakes up every morning at 6:00 a.m. (or earlier…) by climbing onto his chest and meowing until he gives in. Curious, clever, and a bit of a princess, she insists on being involved in every box design — mostly by jumping into them. She has a sixth sense for when something’s up, making her our go-to expert for test ideas and feline quality control.
Ruby – Director of Cuddles & Complaints
Ruby believes every customer experience should come with a warm lap and a treat. She takes her role very seriously, often providing loud feedback, especially at night! Her soft purrs and firm headbutts demanding our attention keep us grounded and remind us who really runs the company.
Nina – VP of Product Destruction
Nina is a sweet rescue cat, adopted when she was just a few weeks old, already blind due to Chlamydia felis. Also known as “Attila, scourge of sofas,” no prototype is safe when Nina is around. She’s our in-house stress tester — chewing every label, tipping every sample tube, and generally making sure that what we build can survive real-life cat chaos. If it passes Nina’s test, it’s good enough for the world.
Romeo – Original Founder
Romeo was the original inspiration behind it all. A strong and territorial cat, he contracted feline leukaemia and passed away in 2018, much loved by his mum.
We do this for them—and for yours too. Every product we create is designed with the same care and curiosity we give to our own four furry friends. After all, they’re family.